The process is very time consuming, and so the food quickly wilts under the lights. Carl originally began his career by going to art college, and thought he might become an illustrator since he had a talent for drawing. However he discovered that he really enjoyed photography as a fast and exciting medium to work in.
Carl says “I tend to draw a very conventional landscape as I need to fool the viewer into thinking it is a real scene at first glance. It is the realization of what the real ingredients are that brings a smile, and for me that’s the best part.” These images can take two or three days to build and photograph, with a couple more days spent retouching and fine tuning the images to blend all the elements together. Carl devotes a lot of time to planning each image before he starts shooting, and he spends a lot of time staring at vegetables in supermarkets, which can make him seem a little odd!
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